Amazon.com – ジェフ・ベゾスは、amazon.com起業時にネット販売の対象としてなぜ最初に本を選択したのか？

投稿日: 2017年4月25日 作成者: sano
問題　現在のamazon.comは多種多様な商品を取り扱っているが、最初は書籍のみを対象としてビジネスを始めた。すなわち、ジェフ・ベゾスは、Amazon.comの起業時にオンライン販売の対象商品として、本WEBページの末尾に挙げた参考資料に記載されているように書籍(books)を選択した。

「ベゾスは、なぜ書籍を対象としたのか？」に関して、下記の要件を満たすレポートを作成しなさい。
  1. 書籍を選択した理由・要因をなるべく数多く列挙しなさい。
  2. 書籍を選択した理由・要因それぞれについて、ジェフ・ベゾスの意図がわかるようにその内容をわかりやすく説明しなさい。
  3. 自分が利用した資料の出典を上記のような形式で必ず明示しなさい。用いた根拠資料の出典の明示がない場合には、採点の対象とはしないので注意すること。
　
資料１　Telegraphに掲載されているジェフ・ベゾスへのインタビュー記事
The company started out as a business plan, written by Bezos while still at D. E. Shaw, the Wall Street hedge fund. On the back of the plan he raised $300,000 (£191,747) and headed west with MacKenzie to start their new adventure.
“The original Amazon plan was focused exclusively on books, and I expected the company to grow slowly over a large number of years. But it actually grew very quickly right from the beginning.”
　
資料２　Lambert, L. et al.(eds)(2005) The Internet: A Historical Encyclopedia, ABC-Clio Inc
Bezos then researched the top twenty mail order businesses to figure out which goods might sell well in an Internet marketplace. Software, music, videos, and clothing were all possibilities, but Bezos methodically whittled the list down to one choice – books.
　
資料３　Fornell(2008) The Satisfied Customer, St. Martin’s Press
When Amazon first opened its “virtual” doors in 1994, the company was on the cutting edge of the e-commerce revolution as one of the first in the world to offer goods over the Internet. Focused exclusively on book sales, Amazon founder Jeff Bezos saw e-commerce’s potential to offer a far wider range of book tides than was possible in the traditional brick-and-mortar bookstore. His business model inspired the company’s name change to Amazon, in reference to the world’s most voluminous river.
　
資料４　Amazon.com(2008) Annual Report 1997, p.1
Amazon.com, Inc. (“Amazon.com” or the “Company”) is the leading online retailer of books. Since opening for business as “Earth’s Biggest Bookstore” in July 1995, Amazon.com has become one of the most widely known, used and cited commerce sites on the World Wide Web (the “Web”). Amazon.com strives to offer its customers compelling value through innovative use of technology, broad selection, high-quality content, a high level of customer service, competitive pricing and personalized services.
　
資料５　Bezos, J.P. (2001) Jeff Bezos, Academy class of 2001, Full Inerview
“Our timing was good, our choice of product categories — books — was a very good choice. And we did a lot of analysis on that to pick that category as the first best category for e-commerce online, but there were no guarantees that that was a good category.”
[出典]https://achievement.org/achiever/jeffrey-p-bezos/#interview

“He saw an opportunity for a new sphere of business, and immediately began considering the possibilities. In typically methodical fashion, Bezos reviewed the top 20 mail order businesses, and asked himself which could be conducted more efficiently over the Internet than by traditional means. Books were the commodity for which no comprehensive mail order catalogue existed, because any such catalogue would be too big to mail — perfect for the Internet, which could share a vast database with a virtually limitless number of people.”
[出典]https://achievement.org/achiever/jeffrey-p-bezos/#biography

　
カテゴリー: amazon.com, 事例的課題, 遅刻者・欠席者用課題 パーマリンク